🔐 Abrir TEXTO DE APOIO (material-base da questão)
The New Rules of Data Privacy
The data harvested from our personal devices, along with our trail of electronic transactions and data from other sources, now provides the foundation for some of the world’s largest companies. [...] For the past two decades, the commercial use of personal data has grown in wild-west fashion. But now, because of consumer mistrust, government actions, and competition for customers, those days are quickly coming to an end.
For most of its existence, the data economy was structured around a “digital curtain” designed to obscure the industry’s practices from lawmakers and the public. Data was considered company property and a proprietary secret, even though the data originated from customers’ private behavior. That curtain has since been lifted and a convergence of consumer, government, and market forces are now giving users more control over the data they generate. Instead of serving as a resource that can be freely harvested, countries in every region of the world havebegun to treat personal data as an asset owned by individuals and held in trust by firms.
This will be a far better organizing principle for the data economy. Giving individuals more control has the potential to curtail the sector’s worst excesses while generating a new wave of customer-driven innovation, as customers begin to express what sort of personalization and opportunity they want their data to enable. And while Adtech firms in particular will be hardest hit, any firm with substantial troves of customer data will have to make sweeping changes to its practices, particularly large firms such as financial institutions, healthcare firms, utilities, and major manufacturers and retailers.
Leading firms are already adapting to the new reality as it unfolds. The key to this transition — based upon our research on data and trust, and our experience working on this issue with a wide variety of firms— is for companies to reorganize their data operations around the new fundamental rules of consent, insight, and flow.
[...]
Federal lawmakers are moving to curtail the power of big tech. Meanwhile, in 2021 state legislatures proposed or passed at least 27 online privacy bills regulating data markets and protecting personal digital rights. Lawmakers from California to China are implementing legislation that mirrors Europe’s GDPR, while the EU itself has turned its attention to regulating the use of AI. Where once companies were always ahead of regulators, now they struggle to keep up with compliance requirements across multiple jurisdictions.
February 25, 2022 – Retrieved September 6, 2022.
QUESTÃO
Based on Text I, mark the statements below as true (T) or false
(F).
( ) Advertising firms will be majorly affected by changes in data
privacy rules.
( ) Formerly, control over personal data for commercial
purposes followed tight guidelines.
( ) Legislators have currently been lax on users’ assent of their
data.
The statements are, respectively,
T – F – F.
F – F – T.
F – T – T.
F – T – F.
T – F – T.
🔐 Abrir GABARITO
🔐 Abrir QUESTÃO COMENTADA (leitura guiada + pegadinhas)
🧭 1️⃣ Leitura orientada
A questão pede para julgar três afirmações com base nas ideias do texto sobre novas regras de privacidade de dados.
O foco da banca está em três pontos centrais do texto:
- impacto das novas regras sobre empresas;
- como funcionava o controle de dados no passado;
- atuação atual dos legisladores na proteção de dados.
🔍 2️⃣ Análise das afirmações
✔ Afirmação 1
“Advertising firms will be majorly affected by changes in data privacy rules.”
O texto afirma:
“Adtech firms in particular will be hardest hit.”
Ou seja, empresas de publicidade digital serão as mais afetadas.
✅ VERDADEIRO (T)
✔ Afirmação 2
“Formerly, control over personal data for commercial purposes followed tight guidelines.”
O texto diz exatamente o contrário:
“the commercial use of personal data has grown in wild-west fashion.”
A expressão wild-west fashion significa ausência de regras ou regulação fraca.
❌ FALSO (F)
✔ Afirmação 3
“Legislators have currently been lax on users’ assent of their data.”
Também é o oposto do que o texto afirma. O texto mostra que:
- leis estão sendo criadas;
- reguladores estão atuando;
- empresas estão tendo dificuldade de acompanhar as exigências.
Portanto, os legisladores não estão sendo relaxados.
❌ FALSO (F)
🧠 3️⃣ Resumo B3GE™ Master
✔ Adtech firms serão as mais afetadas → T
✔ Antes havia pouca regulação → F
✔ Legisladores estão reforçando regras → F
🔎 Sequência correta: T – F – F
🏆 Gabarito oficial: (A)