TEXTO DE APOIO (clique para abrir / fechar)
Para responder às questões de números 21 a 27, considere o texto 1 a seguir.
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order _____ tap into what’s going _____ in consumers’ brains, it all begins _____ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
QUESTÃO
Read the sentences below and determine whether they are true ( T ) or false ( F ) based on Text 1.
( ) A minority of advertisements already use neuromarketing.( ) Neuromarketing can only be used on food or drink products.
( ) Scientists refuse to work with companies on neuromarketing projects.
( ) Volunteers are submitted to a process that is simple: to wear a headset.
Select the option that presents the correct sequence from top to bottom.
T • T • F • T
T • T • F • F
T • F • F • T
F • T • F • T
F • T • T • F
🔐 Gabarito (clique para revelar)
🧭 Leitura orientada
A questão exige a identificação de afirmações verdadeiras (T) e falsas (F) com base direta no Texto 1, que trata do uso do neuromarketing na publicidade.
Atenção especial a quantificadores (one in ten, only, refuse) e à descrição literal dos procedimentos.
🔍 Análise item por item
(1) ✅ Verdadeiro
“A minority of advertisements already use neuromarketing.”
O texto afirma que
“one in ten TV commercials”
já utiliza neuromarketing,
o que caracteriza claramente
uma minoria.
(2) ❌ Falso
“Neuromarketing can only be used on food or drink products.”
Pegadinha: generalização indevida.
O texto menciona alimentos apenas
como exemplo,
mas afirma que o neuromarketing
é usado também em
embalagens e
diversos produtos.
(3) ❌ Falso
“Scientists refuse to work with companies on neuromarketing projects.”
O texto afirma exatamente o oposto:
“Advertisers are currently collaborating with scientists”.
Portanto, não há recusa,
mas sim cooperação.
(4) ✅ Verdadeiro
“Volunteers are submitted to a process that is simple: to wear a headset.”
O texto descreve explicitamente
que os voluntários
“submit themselves to a simple process”,
que consiste em
usar um electrode cap
enquanto assistem a comerciais
ou testam produtos.
🧠 Resumo B3GE™ Master
✔ “One in ten” = minoria.
✔ Exemplos não limitam o uso da técnica.
✔ Há colaboração entre cientistas e empresas.
✔ O processo é descrito como simples no texto.
🔢 Sequência correta:
T • F • F • T
🔎 Gabarito confirmado: alternativa (c)