TEXTO DE APOIO (clique para abrir / fechar)
Para responder às questões de números 21 a 27, considere o texto 1 a seguir.
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order _____ tap into what’s going _____ in consumers’ brains, it all begins _____ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
QUESTÃO
According to the Oxford Advanced learner’s Dictionary, a phrasal verb is a verb combined with an adverb or a preposition, or sometimes both, to give a new meaning.
Match the phrasal verbis in column 1 with their correct meanings in column 2, according to their use in Text 1.
Column 1 Phrasal Verbs
1. stand out2. find out
3. pay off
4. tap(ping) into
Column 2 Meanings
( ) to discover a fact( ) to gain access to
( ) to be very noticeable
( ) to pay in full (a debt or a creditor)
Select the option that presents the correct sequence from top to bottom.
1 • 3 • 4 • 2
2 • 1 • 3 • 4
2 • 4 • 1 • 3
3 • 2 • 1 • 4
4 • 2 • 3 • 1
🔐 Gabarito (clique para revelar)
🧭 Leitura orientada
A questão avalia o reconhecimento de phrasal verbs e seus significados contextuais, conforme o uso no Texto 1 sobre neuromarketing. É essencial associar cada verbo frasal ao sentido específico que assume no texto.
🔍 Associação phrasal verb → significado
1. stand out
Significa ser muito visível / chamar atenção.
✔ Corresponde a: to be very noticeable.
2. find out
Significa descobrir uma informação.
✔ Corresponde a: to discover a fact.
3. pay off
No texto, indica compensar financeiramente
(o investimento retorna).
✔ Corresponde a: to pay in full (a debt or a creditor),
no sentido de quitação/retorno do custo.
4. tap (into)
Significa acessar, explorar algo que já existe.
✔ Corresponde a: to gain access to.
🔢 Montagem da sequência (definições de cima para baixo)
1️⃣ to discover a fact → find out (2)
2️⃣ to gain access to → tap into (4)
3️⃣ to be very noticeable → stand out (1)
4️⃣ to pay in full (a debt or a creditor) → pay off (3)
✔ Sequência correta: 2 • 4 • 1 • 3
🧠 Resumo B3GE™ Master
✔ Phrasal verbs mudam de sentido conforme o contexto.
✔ “Find out” = descobrir; “tap into” = acessar.
✔ “Stand out” indica destaque/visibilidade.
✔ “Pay off” envolve retorno/compensação do investimento.
🔎 Gabarito confirmado: alternativa (C)