TEXTO DE APOIO (clique para abrir / fechar)
Para responder às questões de números 21 a 27, considere o texto 1 a seguir.
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order _____ tap into what’s going _____ in consumers’ brains, it all begins _____ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
QUESTÃO
Read the sentences below and determine whether they are true ( T ) or false ( F ) according to structure and grammar use.
( ) In the sentence “They literally use this device to read the minds of their volunteers” (4th paragraph of Text 1) the pronoun they refers to the researchers.( ) In the sentence “This will become standard as more companies capitalize on the technology.”, the phrase in bold can be replaced by “gain advantage from” without changing its meaning.
( ) The underlined words in “… TV commercials have already been designed using neuromarketing.” (1st paragraph of Text 1) are being used in the past perfect continuous tense.
( ) The following words (1st paragraph of Text 1) directly, currently and, exactly are examples of adverbs.
( ) In the sentence “Wearing a special headset called an electrode cap” (4th paragraph of text 1) the word in bold is a verb in the gerund form.
Choose the alternative which presents the correct sequence, from top to bottom:
T • T • F • T • F
T • F • T • F • F
T • F • F • T • T
F • T • T • F • T
F • F • T • T • T
🔐 Gabarito (clique para revelar)
🧭 Leitura orientada
A questão avalia conhecimentos de referência pronominal, substituição semântica, tempos verbais, classe gramatical e formas verbais em -ing, todos com base direta no Texto 1.
É essencial observar tanto a estrutura gramatical quanto o uso contextual das palavras e expressões.
🔍 Análise item por item
(1) ✅ Verdadeiro
Na frase
“They literally use this device to read the minds of their volunteers”,
o pronome they retoma
the researchers,
mencionados imediatamente antes no texto.
(2) ✅ Verdadeiro
A expressão
“capitalize on”
significa
tirar proveito / obter vantagem de.
Assim, pode ser corretamente substituída por
“gain advantage from”
sem alteração de sentido.
(3) ❌ Falso
A estrutura
“have already been designed”
está no
present perfect passive,
e não no
past perfect continuous,
que exigiria
had been + verbo-ing.
(4) ✅ Verdadeiro
As palavras
directly,
currently
e
exactly
são todas
advérbios,
pois modificam verbos,
adjetivos ou a ideia expressa na frase.
(5) ❌ Falso
Em
“Wearing a special headset called an electrode cap”,
a palavra wearing
está na forma
verbo em -ing,
mas exerce função de
particípio presente
em uma oração reduzida,
e não de gerúndio substantivado.
🧠 Resumo B3GE™ Master
✔ “They” retoma “researchers”.
✔ “Capitalize on” = obter vantagem.
✔ Present perfect ≠ past perfect continuous.
✔ Advérbios terminam frequentemente em -ly.
✔ Forma em -ing nem sempre é gerúndio.
🔢 Sequência correta:
T • T • F • T • F
🔎 Gabarito confirmado: alternativa (A)