TEXTO DE APOIO (clique para abrir / fechar)
Para responder às questões de números 21 a 27, considere o texto 1 a seguir.
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order _____ tap into what’s going _____ in consumers’ brains, it all begins _____ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
QUESTÃO
Read the sentences below about the text.
1. The research about new products cost an enormous amount of money.2. Neuromarketing is only used to develop famous brands.
3. ‘Caps’ were used by volunteers to watch commercials or test products.
4. The problem with old-fashioned research was that people were not always truthful in their responses.
Choose the option that contains the correct statments.
Only sentence 2 is correct.
Only sentence 4 is correct.
Only sentences 1 and 4 are correct.
Only sentences 2 and 3 are correct.
Only sentences 3 and 4 are correct.
🔐 Gabarito (clique para revelar)
🧭 Leitura orientada
A questão exige a identificação das afirmações corretas com base direta no Texto 1, que descreve o uso do neuromarketing, seus custos, aplicações e limitações das pesquisas tradicionais.
🔍 Análise sentença por sentença
(1) ❌ Incorreta
“The research about new products cost an enormous amount of money.”
Pegadinha: extrapolação e imprecisão.
O texto menciona que
milhões são investidos em publicidade
e que o neuromarketing tem
alto custo,
mas não afirma diretamente
que a pesquisa sobre novos produtos,
de forma geral,
tenha custo “enorme”.
(2) ❌ Incorreta
“Neuromarketing is only used to develop famous brands.”
O texto afirma que o neuromarketing
também é usado
para desenvolver embalagens
de marcas famosas,
mas não se limita a isso.
Portanto, o uso do termo
only torna a afirmação falsa.
(3) ✅ Correta
“‘Caps’ were used by volunteers to watch commercials or test products.”
O texto descreve que os voluntários
usam um
electrode cap
enquanto assistem a comerciais
ou testam produtos,
confirmando integralmente a afirmação.
(4) ✅ Correta
“The problem with old-fashioned research was that people were not always truthful in their responses.”
O texto afirma explicitamente
que métodos antigos,
como questionários,
eram problemáticos porque
as pessoas nem sempre diziam a verdade.
🧠 Resumo B3GE™ Master
✔ Evite alternativas com “only” ou generalizações absolutas.
✔ Atenção ao que é explicitamente dito no texto.
✔ O uso do electrode cap é descrito de forma clara.
✔ A limitação das pesquisas tradicionais é central no texto.
🔢 Sentenças corretas:
3 e 4
🔎 Gabarito confirmado: alternativa (E)