TEXTO DE APOIO (clique para abrir / fechar)
Para responder às questões de números 21 a 27, considere o texto 1 a seguir.
Companies know how we think
Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.
In order _____ tap into what’s going _____ in consumers’ brains, it all begins _____ laboratories and office buildings.
Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.
Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.
QUESTÃO
Study the words in bold in the following paragraph from Text 1.
“Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers.”
The words in bold are:
all possessive pronouns.
all demonstrative pronouns.
respectively, a reflexive pronoun, a possessive pronoun and, an object pronoun.
respectively, a possessive adjective, a reflexive pronoun and, an intensive pronoun.
respectively, a reflexive pronoun, a personal pronoun, and a possessive adjective.
🔐 Gabarito (clique para revelar)
🧭 Leitura orientada
A questão avalia o reconhecimento de classes pronominais em inglês, a partir do uso contextual dos pronomes destacados no texto. Não basta identificar a forma: é necessário compreender a função sintática que cada palavra exerce.
🔍 Palavras em destaque no texto
“…volunteers submit themselves…”
“…they watch commercials…”
“…read the minds of their volunteers.”
🔍 Análise palavra por palavra
1️⃣ “themselves”
Trata-se de um
pronome reflexivo,
pois o sujeito (volunteers)
pratica a ação sobre si mesmo.
2️⃣ “they”
É um
pronome pessoal do caso reto,
funcionando como sujeito da oração
(they watch commercials).
3️⃣ “their”
É um
adjetivo possessivo,
pois acompanha um substantivo
(their volunteers)
e indica posse, não substituição.
🔍 Análise das alternativas
(A) ❌ Errada
Nem todos são possessivos.
(B) ❌ Errada
Não há pronomes demonstrativos.
(C) ❌ Errada
“they” não é pronome possessivo,
e “their” não é objeto.
(D) ❌ Errada
“themselves” não é intensivo
neste contexto, mas reflexivo.
(E) ✅ Correta — GABARITO
✔ reflexive pronoun
✔ personal pronoun
✔ possessive adjective
🧠 Resumo B3GE™ Master
✔ Reflexive pronouns retomam o sujeito.
✔ Personal pronouns exercem função sintática própria.
✔ Possessive adjectives acompanham substantivos.
✔ Atenção à função, não apenas à forma.
🔎 Gabarito confirmado: alternativa (E)